Akriti joined HarperCollins India as Head of Marketing in February 2018. Before that, she had a successful stint at NDTV for 12 years. She oversees marketing as well as corporate communications, both internal and external. It includes maintaining brand integrity across marketing initiatives and handling communications (both offline and online) and brand strategy. She is particularly enthusiastic about mining new business opportunities, cheering a dynamic team of marketing mavericks and finding humour in the everyday.