Akriti joined HarperCollins India as head of marketing in February 2018. Prior to that, she had a successful stint at NDTV for twelve years. She oversees marketing as well as corporate communications, both internal and external. This includes maintaining brand integrity across all company marketing initiatives and communications (offline and online), and brand strategy and vision. She’s particularly enthusiastic about mining new business opportunities, cheering a dynamic team of marketing mavericks and finding humour in the everyday.